Not all leads are created equal. In this guide, we’ll break down what an MQL is, how to identify them, and the key signs that show when they’re ready to take the next step toward becoming an SQL or paying customer.
Hotels in 2025 can’t rely on just print or digital; the real power lies in combining both. Featuring insights from Warren Elliott of Elite Hotels, we explore how a multi-channel marketing strategy drives bookings and enhances guest experience.
B2B LinkedIn content doesn’t have to be dull. The brands that stand out tell stories, spark conversations, and position themselves as industry thought leaders. If your posts aren’t getting noticed, it’s time to shake things up.
OTAs might fill your rooms, but at what cost? With commissions as high as 28%, hotels are losing thousands in revenue while handing over guest relationships to third-party platforms. In this guide, we’ll touch on how to reduce OTA reliance, boost direct bookings, and drive repeat guests.
A Tomango social content shoot captures high-quality photos and videos that showcase your brand authentically. Relaxed and designed to fit seamlessly into your day, our shoots provide fresh visuals that enhance your social media presence.
Instagram is the perfect platform for those in the property sector. Use it to showcase your work and engage with potential clients. From impressive photography to behind-the-scenes content, this guide covers everything you need to make the most of Instagram for your property business.
Read our take on Generative Engine Optimisation which is hailed as the next big shift in SEO and content marketing. As AI tools like ChatGPT and Google’s Bard change how people search, businesses need to adapt their strategies but still focus on high quality content.
In 2025, B2B marketing is taking a bold leap forward - focusing on advanced email personalisation, AI-driven efficiency, and authentic brand storytelling. Here are our top five trends will help you capture attention, foster stronger relationships, and achieve genuine results.
With 2025's stamp duty increase just around the corner, here are 5 steps letting agents should be looking at now to stand out and reach more landlords this year.
Social media marketing isn’t one-size-fits-all. With each platform attracting unique audiences, customising your content is key. This blog explores platform-specific strategies to help your brand make meaningful connections and grow its digital presence in 2025.
In a saturated IT services market, differentiation is key. Refine your positioning, modernise your website, and provide added value to your clients to stand out in this crowded market.
How do you create marketing materials for training programmes that truly connect with your learners? By understanding who they are, what drives them, and the challenges they face. Explore how learner personas can help evolve your Learning & Development brand.
Meet Claudia, the latest addition to Tomango's digital marketing team. Discover her top social media tips, passion for content, and favourite foodie spots, plus how her creativity and expertise are already benefiting our clients.
B2B companies often focus too much on how they operate instead of the benefits they provide. Leading with clear, outcome-driven messaging helps capture client interest and shows the value of your services. Here’s why shifting from “how” to “what” can attract more clients and grow your business.
Standing out in recruitment is tough. Recruitment South East faced this challenge and turned to us for help. By refining their positioning, focusing on their niche, and building a strong, consistent brand identity, they transformed their business. Ready to differentiate your agency? Let’s talk about how we can help your brand stand out.
In 2024, as data-driven marketing faces new challenges, it's time for marketers and business leaders to revisit traditional marketing fundamentals. Discover how balancing tried-and-true strategies with modern tools can help your brand thrive in an era of data drought.
In the modern FMCG space, staying ahead requires more than just traditional marketing tactics. Discover five essential strategies that can help your brand thrive as the FMCG and retail spaces both evolve.
Considering the 5% rule - that states 95% of your target audience aren't currently in a position to buy - discover our top strategies for catering your marketing to reach the 95% of those that are currently out-of-market.
Discover why digital marketing is essential for wedding venues. From leveraging stunning photography to boosting local SEO, learn how these 10 strategies can help your venue stand out, attract more couples, and secure more bookings.
Though he’s been with us for a little while now, we’re very excited to have had the chance to sit down with our Lead Web Developer Barry Bloye to talk about the evolution of development and his career to date. Barry joined us in October 2023 and has helped propel our web design and development […]
Defining a marketing budget to achieve a specific ROI can be challenging. In this blog, we break down five simple steps that help business owners and senior leaders determine the right marketing investment to achieve their desired results.
Learn how to align your content strategy with the marketing funnel to engage, convert, and retain customers at every stage of their buying journey.
Unlock your brand’s potential with our Brand Strength Questionnaire! Get instant feedback and a personalised report to identify growth opportunities and enhance your marketing efforts. Take the quiz now to start strengthening your brand.
Take a look at how brand perception can make your business more robust during times of economic uncertainty. With practical steps to improve your brand resilience and customer advocacy.
It’s that time of year again, the twinkly lights have gone up – as has your heating bill – and everything you used to love is now spiked with cinnamon. In the spirit of the year coming to an end, we thought it would be a good time to reflect on 2023, and what better […]
Search engine optimisation is vital if you want to bring the right audience to your website. In this article, discover the difference between the correct SEO techniques for businesses with a local focus, and those aiming to achieve a national reach.
We’re delighted to announce we have a new digital marketer on the Tomango team, helping us take our client’s online activity to new levels. Please meet our Digital Marketing Lead, Glenn Davidson. Glenn joined us in March and is already making an impact by elevating the online profiles of our clients, and improving Tomango’s own […]
Dive into the retail world of Google Shopping Ads, explore how these highly visual ads work and discover if they could be a great opportunity for your business.
Discover what customer personas are, why your business needs them, how many you need, the information they should contain and more.
An effective website landing page can turn a mediocre campaign into an awesome one. We discuss how to brief your design agency to get the best out of them.
We explore some weird and wonderful Sussex Christmas traditions.
Producers of some of the most delicious crisps in the world (in our opinion) The Sussex Crisp Company is definitely a brand we love. Read on to find out why.
What is Google Analytics 4? How will it help businesses? And what do you need to do now? We answer all your questions.
We’re very pleased to announce we have a new member of the Tomango team helping us deliver outstanding web design in Sussex. Please meet our new Web Developer, Glen Stanbridge.
Our essential guide to launching your new website smoothly and successfully – including a downloadable checklist for you to take away and enjoy!
Read how we took Gatwick Business Diamond on a journey of discovery to refresh and reinvigorate their marketing.
There are many fantastic Google Ads agencies out there (including us!) – but there are also some rogues who are out to a make profit at the expense of their customers. In this article we discuss how to spot and avoid potential rip offs.
In the first of our ‘Sussex brands we love’ series, we look at The Brewhouse Project in Arundel and how this small, family-run business has got their brand positioning just right.
How we helped Agon Systems to match their marketing to their strategy with a beautifully presented video-in-a-box.
We look at why a badly build website could cost your business £240k – and 6 mistakes which can cause this to happen.
5 minutes to spare? Entertain yourself with these egg-cellent Google Easter Eggs.
We explore brand guidelines – what they are, why they’re important and how to create them.
A successful rebrand can bring competitive advantage, customer loyalty and access to new markets – plus an injection of energy and impetus for you and your people.
We look at what brand equity is, why it’s important and how to increase it.
In our experience there are certain factors that come together to signal the right time for a rebrand. Find out if they ring true for your business.
How to focus your digital marketing on surviving, and even thriving, through a crisis.
Pantone have announced their colour of the year for 2022 – Very Peri.
How our most off-topic blog post became a runaway SEO success story.
We list the essential actions to take to ensure that the rollout of your new brand identity is as exciting and stress-free as possible.
We explore the world of GMB posts and look at how to create them and whether they’re worth the bother.
Over the past 12 months, we’ve been privileged to help over twenty businesses establish robust strategies to survive and thrive in these turbulent times, by going through a Discovery session. Here we’ve highlighted the stories of just six of them.
A slow website can be damaging for your user experience and Google ranking. We list 14 ways to make your website faster.
5 ways to revitalise the marketing strategy for home improvement businesses.
Why businesses choose to position themselves as premium brands, and lift the lid on the strategies you need to adopt if you want to do the same.
We explore the benefits of using a professional copywriter to write for your website and digital marketing.
Should you run Google Ads to target searches for your own brand or company name? We discuss the potential benefits of what can be a very cost effective way of advertising.
What brand loyalty is, why it matters and how your brand can achieve it.
When clients come to us for help with their brand identity, they’ve often already done lots of thinking about what the brief should be, but do they know what their brand positioning is?
Pantone have announced their Colour of the Year for 2021. But what does colour mean for brand identity? And would this year’s colours suit yours?
This guide, How to Create a Website Design Brief, together with our free downloadable Website Design Brief template, will help you understand the process from the point of view of the agency or web designer.
In the hard times, the natural instinct is to go into survival mode and cut back on spending wherever you can. But cutting back on your marketing investment could be a big mistake.
If you’re in manufacturing and you’re based in East Sussex or Kent, you could benefit from 35% marketing funding to help grow your business.
Cooden Tax Consulting, R&D Tax Credit specialists based on the coast of East Sussex, has unveiled its new brand identity.
Based in Lewes, East Sussex, translation and localisation specialists Albion Languages have unveiled their new brand identity.
How one company took the opportunity to review one of their key marketing strategies so they could come out of the pandemic stronger.
For years we’ve been using Discovery sessions to help our clients set a clear brand strategy and prioritise their marketing to get the best return on their investment.
It’s hard enough running a business in the best of times, and it’s more so now than ever, with all this disruption and uncertainty. But the team at Tomango want to reassure you that as much as possible it’s business as usual and we’re here to help you however we can.
Marketing for small and medium-sized architecture firms can be a challenge, here are FIVE top tips for architecture firms who are looking to improve their marketing.
It’s well known that having a strong brand identity can make a massive difference to any business. This guide will help you prepare the ideal brief for your own brand design project.
With today (19 March) being ‘Clients’ Day’ we thought we would pick out half a dozen of ours, explain what they do, and how Tomango has helped them over the years…
Over the past year or so I’ve been heavily involved in the project/studio management at Tomango working on various branding, website, and marketing projects. This work requires managing multiple projects, clients, and third parties like freelancers on a daily basis.
So as our little gift to you, we’ve updated our previous list and gathered together 105 of our favourite fun facts about Christmas
You know that feeling when you get a new enquiry through your website and it’s from the perfect customer? So how do you get more of your best customers from your website?
In July 2018 Google released a new update to its browser, Google Chrome, that included an interesting change to their search engine results pages (SERPs). It made an SSL Certificate a must-have.
There are times in your business life when certain things stay the same for a long time, then there are times when massive changes happen. The last twelve months for me has definitely been the latter.
Paul the Octopus is our World Cup predictions game, created in homage to the mystic mollusc.
To represent our change in business approach and new brand, we designed to be confident, clear and quick. Confidence meant stripping away the fluff, leaving only the clearest message possible.
How do you provide retail staff around the world with high-quality training for a product that’s growing exponentially?
There are now many different ways to schedule to Instagram from your PC. Here are some options to try.
Website performance and speed are incredibly important. Search engines are beginning to penalise slow websites, but how do loading times affect your bottom line, it’s quite an eye-opener!
Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).
We know that investing in design is a good thing. Research has shown that for every £1 invested in design, businesses can expect over £20 in increased revenues. But how do you go about buying design?
Here are four occurrences throughout human history that I think reflect some key pillars of modern digital marketing and PR, as well as some useful lessons that all marketers can learn from them.
It’s hard to believe, I know. It seemed like only yesterday we were being welcomed into the world and taking our first tentative steps. But yes, it’s true…Tomango is five years old!
Here’s one of my favourite stories about why your branding’s very important to customers - and often in ways you wouldn’t expect.
Here’s a couple of great stories about stupidity... and discovery.
The definitive guide to Local Search Ranking Factors has recently been updated…and I wanted to share one thing in particular.
Within the last few weeks, it seems our clients have been winning awards left, right and centre. Here’s how three of the businesses we work with have been revelling in their success lately.
Here’s how one guy supported himself through his entire college education working only a few hours a week, by knowing how to influence how people make decisions.
“But I don’t like green. Can we try it in another colour?” This was what a client said to us, a couple of years ago, when we presented our concept for his new brand identity.
If I gave you a magic wand and said you could wish for your perfect customer, what would you wish for?
It amazes me how often I see clients repeatedly making the same mistakes and bad decisions when it comes to designing a website. Here’s my top 5. Make sure you’re not making these mistakes too…
That’s it. Christmas is ruined. The whole thing’s off. I’m going to go and sit in a corner and sulk for the next two weeks. And all for the sake of some turkey!
Writing the content for your new website can be a daunting task. Here's what you need to consider when faced with it.
In the latest in my series covering the different aspects of planning your website project, we look at what website features to include on your site, and how to choose what’s best for your business.
In a previous blog post I explained, and how the landscape for marketers has been under a rapid evolution in recent times with the advent of new technology. With this in mind, it’s a great idea for your company to have a proper digital strategy documented.
So you’ve got a brand spanking new website, and you’re now ready to release it out into the wild and start attracting traffic to it. But what should you realistically be expecting in terms of results?
Research was released last month showing that a gargantuan 77 per cent of content is being shared via ‘dark social’ channels. But as the title suggests, what the heck is ‘dark social’?
We recently launched a new website for Stuart & Partners, a family-run letting agents in Haywards Heath and Hassocks.
A user journey is a series of steps (typically 4-12) which represent a scenario in which a user might interact with the thing you are designing. But what are they used for and why?
With the new website now live, we continued the brand rollout for the Concept Tag with the creation of a new brochure for Agon Systems.
How do you decide what to do to your marketing to try and leverage extra success from your efforts? It involves tailoring your ‘marketing mix’!
For the past six months we’ve been using a website called InVision – a prototyping and collaboration tool. The concept is simple – upload the designs, share with the client and they then leave feedback. Before InVision: a long process Before we started using InVision it seemed to be a long process in reaching a final design. […]
It’s something that digital and social media marketers are having to think about more and more. When does personalisation cross over into breach of privacy? People have pumped so much personal information into the digital sphere as social media has become an intrinsic part of their daily lives. Cookies, browsing history, location services – it’s really […]
If you break down everything you can think of that goes into riding a bike, and then improve it by 1%, you will get a significant increase when you put them all together.
In an nutshell, local SEO is the process of trying to get your business noticed by people in your area conducting relevant searches.
In this post, I’m going to walk you through the process I go through with a client in our first planning meeting, and show you how this helps you think about what features you need to include in your new site.
How do you know when it’s time for your business to get a new website? Use our guide to help you look for the signs that tell you it’s time to start planning for a new site.
It must be easy to find. It must know who it exists to serve. It must anticipate and address their questions. It must be their guide. It must help them solve their problem. It must provide ways to connect with the people behind the curtain. We explore each of these statements made by Adam Fairhead.
Continuing in the ‘How to speed up your website’ series, I’m going to outline the benefits of using SVG to display images. SVG stands for Scalable Vector Graphics and they’re used to display vector-based images via code.
In this post we’re going to tell you about some of the most common warning signs to look out for that indicate you should steer clear, and show you how to choose a GOOD SEO company.
Everyone knows writing content can be challenging, and writing long-form content can be even more so. And whilst it may seem easier to write a series of shorter posts, if done correctly there are numerous benefits to be had from writing a longer piece.
By adopting the principles of Happy Money, you can uncover secrets to keep your customers and employees truly happy - and increase your profits into the bargain.
Creating a website design brief is a vital part of any web project. By focusing on the aims of the project and who your target audience is, you make sure you stay on track and get an end product that provides a much bigger return on investment (ROI).
This blog post is for all you busy bods out there; 6 steps to follow so you can enjoy the benefits of blogging with the minimum amount of effort.
A few weeks ago I spent about 20 minutes composing and sending our monthly email out to our clients. This simple bit of marketing immediately generated £4,040 of sales. Let me tell you how I did it…
In this post, we look at five key differences you should expect to get by paying that little bit more for your website.
In this post, we look at some of the more popular online marketing channels and examine which businesses and campaigns they might suit best.
So - you’ve written the post and added some images and links. You’re ready to publish, right? Whoa there, cowboy - hold on just a minute. There are a few last checks and balances you need to do before you hit the big red button…
In our previous post, we created the structure for our blog post with six headings, each having three items we wanted to cover. The next step is to fill out the blog post using this structure.
The benefits of having an active blog on your website are well established. So I’ve put together a more detailed guide to Writing a Blog Post, to help make the whole process a little more palatable.
We think the old-skool practice of “creative pitches” or “speculative designs” is wrong. Here we explain why.
Updating your website content is important but we know what it’s like when you’re busy running a business - so how can you keep on top of it?
Mid-morning to coincide with a coffee break? Lunchtime? At the end of the afternoon when people are starting to think about going home? When IS the best time to send your marketing emails?
If you don’t take the time to plan a website, what it is for and what you are trying to achieve, there’s a really good chance of messing your website up.
This (503 valid RCPT command must precede DATA) extremely irritating email error message seems to have been plaguing several of our clients recently, so I thought it was worth writing this post to provide some solutions to the problem.
