Learning and Development
The most important thing for any education business is connecting with your audience – be it students, professionals seeking further training, or big-brands looking for development solutions. We can help you do that through your brand's digital presence.
The learning and development space is truly a unique one, where your marketing has to be truly catered to the learners you need to attract.
At Tomango, we understand the nuances of the educational space and specialise in elevating the brands of coaches, training providers, and L&D consultants with sustainable, data-driven marketing strategies.
Get in touchTomango’s digital marketing support was instrumental in helping me keep my business in great shape through the Covid pandemic, and now, as the market recovers, has put me in a perfect position to reach new clients and markets.Rob McWilliam
Managing Director at Change Formation
An experienced and transparent partner
Having had hands-on experience in this space for over a combined two decades, our team is passionate about seeing learning and development organisations thrive.
That starts with identifying and understanding your goals and plotting a realistic path that will help you achieve them.
We offer a full suite of marketing services specifically designed for the learning and development sector, ranging from compelling educational branding and creating engaging printed materials, to executing creative campaigns and managing effective PPC strategies.
We ensure your brand stands out and gives potential learners confidence in your expertise.
Communications that cater to your learners
One of the most common issues we see in the Education space is organisations not tailoring their marketing to engage with their ideal learner profiles.
We work hard to understand what’s important to your learners and communicate it in a way that makes them feel inspired, not overwhelmed.
Creating an enjoyable and engaging customer journey is half the battle, and most of the time, that now starts online.
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Clever strategies that entice applications
Over the years, we’ve learnt that all of your customers may not know that a training solution is what they’ve been looking for all along.
They could be a Human Resources Director that is trying to improve colleague morale, or they could be a jobseeker looking to branch out into a new career path.
In these two scenarios – and we’re sure many more – potential customers don’t even realise your solution might be exactly what they need.
We use a combination of clever tricks and tips that help you appear at touchpoints you might not even know existed, ensuring you’re always their first port of call when the time is right.
Get in touchA digital presence that accurately represents your business
Every training provider, HR consultancy, personal development coach, and educational institution is different; and will deliver a different experience.
We craft bespoke strategies that capture the USPs of your business. Whether it’s one-to-one executive EQ coaching, funded cohort core skills classes, or virtual specialist skill training, our marketing and branding solutions are designed to reflect what makes your business different.
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Experienced in helping private and government-funded course providers
We’re well-versed in the unique landscapes of both private and government-funded educational realms.
We understand the intricacies involved, especially when it comes to compliance with standards like ESFA (Education and Skills Funding Agency) and ESF (European Social Fund).
Our team is adept at crafting marketing strategies and digital solutions that not only resonate with your audience but also align seamlessly with these regulatory requirements.
So, whether you’re a private course provider seeking innovative marketing approaches or a government-funded entity navigating the complexities of compliance, rest assured we’ve got the expertise to support your goals and ensure your digital presence is both impactful and compliant.
Get in touchWorking with Tomango on our brand strategy has been invaluable. The sessions helped us clarify what we do and who we do it for and now we’ve taken our business to the next level.Mel Berry, Director
Social Firefly
Let's talk about how we can help
If you’re looking to learn more about our learning and development expertise, take a look at our recent relevant blog articles:
- Local SEO vs. National SEO: Understanding the right search engine techniques for your business
- What are customer personas?
- Marketing in an economic downturn – How to make the most of the weapons already at your disposal
If you need help to grow your establishment and want to put yourself in the hands of marketing and branding experts, we should talk.
Enquire today for a no-obligation chat through your situation.
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