How do you create a cohesive brand identity that better communicates what sets you apart from larger, impersonal fire and security providers?
BeSure Fire & Security faced the task of unifying three existing brands: BeSure Security, AB Fire & Security, and East Sussex Security, under a new single identity.
This rebrand was driven by the need to simplify their market presence and better communicate the comprehensive range of services they offer to both commercial and residential clients.
The goal was not just to create a new name but to establish a brand that reflected their friendly, personalised service, accompanied by industry-leading expertise.
In a market dominated by large, impersonal competitors, BeSure needed to stand out by highlighting its customer-focused, consultative approach.
After going through our Discovery and Strategy sessions, we established that they needed a new strategy that simplified their existing brand.
We consolidated the three existing brands into one all-encompassing brand, BeSure Fire & Security, and positioned it as a leader in end-to-end fire and security solutions.
The goal was to clarify where they sit in their market and create a cohesive brand identity that resonated with their target commercial customers.
Their new modern and professional visual identity embodies their dedication to quality service, delivered by a friendly team of experts who keep the customer’s needs at the heart of their work.
As part of their rebrand, we also crafted messaging that emphasised BeSure’s personalised service, their team’s accredited expertise, and their ability to deliver tailored solutions that sets them apart in this competitive market.
BeSure’s refreshed messaging and visual identity have reinforced trust and credibility, helping them stand out against larger competitors.
The new website has played a key role in its success, providing a professional, user-friendly platform that effectively showcases their services and expertise. Customer feedback has been overwhelmingly positive, with clients praising the clarity of their offering and the approachable nature of their team.
With a solid brand foundation in place, BeSure is now well-positioned to expand its presence and continue growing as a leading fire and security provider in the region.
Ready to transform your brand and capture the attention of your ideal customers? Get in touch today and see how we can help you achieve your goals.
Tomango's brand workshops were invaluable in helping us refine our messaging and positioning, and the team made the entire process seamless. The new brand and website have been incredibly well-received.Russ Keen
MD at BeSure Fire & Security