Dolce Mistero

What we did

Challenge

Dolce Mistero is a stunning historic monastery sitting on the shore of Lake Como, beautifully converted into two holiday apartments.

One has lake views and a private terrace and is almost always booked. The second, smaller apartment is equally beautiful, but not quite as popular. How could we increase online bookings for both?

Solution

A brand strategy was devised so that both parts of the property could stand alone as high-end holiday choices for discerning clients. Sawdays was chosen as the principle channel to promote the properties to new guests.

High-quality photography and copywriting was commissioned and the detail of the design of the site was carried through to all elements, including the integrated third party availability calendar. All these elements come together to present both apartments as exceptional choices for each target group.

Results

The new site went live at the start of the 2019 season and started having an immediate effect. By the end of June, both apartments were fully booked for almost all of the remaining four months of the year.

Following the success of the Dolce Mistero project, Tomango was asked to design and develop a website for another holiday property, Villa Beatrice, for the same client.